“When love and skill work together, expect a masterpiece.”
- John Ruskin
Brimming with both love and skill in equal parts, creative online fashion directory Young Designers Online (YDO) showcases talented emerging Australian fashion designers and aims to give them essential exposure to fashion markets and industry networks. Encompassing up-and-coming designers in clothing, make-up, shoes, accessories, and all things creative, YDO features an online store and designer portfolios, as well as networking events, fashion shows, photo shoots, and soon-to-be pop-up stores.
The emphasis of YDO designers is on high quality rather than quantity; creativity, latest trends, and the next big thing. Customers know when they shop at YDO they are receiving high quality products while also supporting the local fashion industry.
The beauty of YDO is that it supports grassroots fashion. In a world where chain stores and high street designs are mushrooming while passionate emerging designers struggle under manufacturing and PR costs, it is a sad fact that many talented designers often go unnoticed. YDO aims to remedy this by offering in-house public relations and marketing, unlimited networking opportunities, and professional advice for a reduced and affordable cost for emerging designers.
YDO was launched two years ago and since has showcased myriad talented designers, held many successful networking events, and become a fairy godmother for emerging fashion designers. Some current designers featured on the YDO site include Lisa Taranto, Little Sparrow, Neon Heartache, Soot, Louis and George, LRW Makeup, and Veinwear.
2012 is set to be a big year for YDO, who plan to expand the list of designers and really focus on creative, raw talent of young Australian fashion designers.
www.youngdesignersonline.com.au
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