Sunday, August 28, 2011

My Faviroute 'Practice Management Musts'

Clear-headed, smart, well-articulated strategy underpins high performing practices. You should know both what you are doing and why you are doing it.

Even the most brilliant strategy is worth little until executed. What matters is implementation of ideas. Successful businesses execute well.

No great ideas, winning strategies, or teams of star professionals will ever produce what they could and should unless day-to-day operations, administration and management of the practice is orderly and routine.

Lack of budget provision doesn’t mean “can’t do it”. Where there’s a strong business strategy, superior results flow from finding the financial resources to fund attractive opportunities.



With thanks to the passionate professional.

Monday, August 15, 2011

Social Media = Building Relationships

Businesses can’t build relationships with their customers if they don’t know what their customers care about, are interested in and what they are saying. Monitoring online chatter can be time consuming, however, costs are minimised if research has been undertaken. By engaging with consumers businesses can initiate discussion about their products, share information and build confidence in their business. As consumers interact with you they see a different aspect of the business. This interaction can build trust with current customers as well as potential ones. In a globalised economy, these relationships are important and can drive customer loyalty.

Social media is all about engagement and relationships. With customers now having a public outlet to express opinions, the dynamic between consumers and business is shifting. Valuable information is available via social media presenting small business with a wonderful opportunity to listen, learn and engage with customers.

KAW x