Marketing guru, entrepreneur, and author, Seth Godin, blogs about how it is easy to get trapped wondering what consumers want, and then being frustrated when you can't get what you cook up in front of the people who want to buy it...
It's easy to forget what industry wants.
Check out his blog at http://sethgodin.typepad.com/ for a bit of insightful information, bold ideas, and at the very least an interesting read.
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