Kaw Agency

Calling all local artists

2011-12-07T19:43:00.001-08:00

Hey all you artistic Little Pantry devotees… Boy, do we have an offer for you… The Little Pantry have brought in a selection of metal bins and have upturned them as chairs in the artistic cafe with the plan to offer them out to artists to turn them from mundane to master-pieces. They are taking submissions from local artists who would like to put a little bit of themselves into the Little Pantry… Either message them through Facebook or pop into the cafe on the corner of James and Kent St…

2012 is coming!

2011-11-30T20:20:00.001-08:00

The Christmas Season is here and soon it'll be the New Year!

Kaw Agency has some exciting events coming up at Claret House Wine Bar in January.

Burns Night will be celebrated on the 25th of January with a night of bag pipes and kilts at Claret House. Come along and join in the Scottish celebration.

Then the very next day (26th of January), also at Claret House, is a big Australia Day BBQ! Why not celebrate all countries and cultures with some traditional food and drinks. We are so excited to get along to Claret House on Oz Day and share the Australian spirit with fellow Aussie Food and Wine lovers!

Wolf & Cub and KAW

2011-11-10T21:33:00.000-08:00

KAW Agency has the absolute pleasure of introducing you to the infinitely AMAZING Wolf & Cub.

With a creative mind like no other, Rebecca Robinson is defining the cutting edge of hair design.

With this quirky and gorgeous salon on the corner of James and Kent St New Farm, they are in the heart of Brisbane's creative precinct - with plenty of off street parking no less.

Beautiful and interesting hair begins with Wolf & Cub.

Visit their facebook page to connect, befriend and know more @ www.facebook.com/wolfandcub4005.

KAW welcomes The Little Pantry

2011-11-10T21:25:00.000-08:00

Hey Guys - We are so proud of having The Little Pantry onboard with us here at KAW Agency.

The Little Pantry are fine purveyors of beautiful Organic Coffee and Food and are a very welcome addition to the New Farm cafe scene.

Go check them out on the corner of James and Kent St New Farm.

Join The Little Pantry at www.facebook.com/thelittlepantry

Mucho Organico Delicioso!

Walking it in for Awareness

2011-10-24T20:53:00.000-07:00

KAW agency is delighted to tell you all that there will be a KAW team at this year's Walk For Awareness on the 5th of November.

Primarily focusing on depression, the effects and challenges it poses to those who struggle daily with this debilitating condition, Walk For Awareness represents a converging of awareness and fund raising for two great charities ‘Grow’ & ‘Mates In Construction’.

With registration open from 7am under the Storey Bridge at Captain Burke Park at Kangaroo Point, the loop is expected to finish by 10am back under the bridge with a BBQ, entertainment and workshop presentations from ‘GROW’ and ‘Mates in Construction’.

We'd love you to all come along and show your support for this noble cause and together we can make a difference to those who are suffering - especially those who are suffering in silence.

Visit www.walkforawareness.com.au for more information.

We hope to see you all down there walking for awareness!

My Faviroute 'Practice Management Musts'

2011-08-28T20:20:00.000-07:00

Clear-headed, smart, well-articulated strategy underpins high performing practices. You should know both what you are doing and why you are doing it.

Even the most brilliant strategy is worth little until executed. What matters is implementation of ideas. Successful businesses execute well.

No great ideas, winning strategies, or teams of star professionals will ever produce what they could and should unless day-to-day operations, administration and management of the practice is orderly and routine.

Lack of budget provision doesn’t mean “can’t do it”. Where there’s a strong business strategy, superior results flow from finding the financial resources to fund attractive opportunities.

With thanks to the passionate professional.

Social Media = Building Relationships

2011-08-15T18:13:00.000-07:00

Businesses can’t build relationships with their customers if they don’t know what their customers care about, are interested in and what they are saying. Monitoring online chatter can be time consuming, however, costs are minimised if research has been undertaken. By engaging with consumers businesses can initiate discussion about their products, share information and build confidence in their business. As consumers interact with you they see a different aspect of the business. This interaction can build trust with current customers as well as potential ones. In a globalised economy, these relationships are important and can drive customer loyalty.

Social media is all about engagement and relationships. With customers now having a public outlet to express opinions, the dynamic between consumers and business is shifting. Valuable information is available via social media presenting small business with a wonderful opportunity to listen, learn and engage with customers.

KAW x

2011-07-17T20:21:00.000-07:00

KAW will be attending a very special styling session this Friday at the lovely Claret House. A great afternoon out filled with fashion styling tips and all for a wonderful cause. The Preston James Charity. We are looking forward to some laughs and meeting some very lovely and amazing women.

If you would like to join in the fun, we would love to see you there. X

Need to Get Away??

2011-05-03T18:10:00.000-07:00

Fancy a holiday?

See the team at Travelscene Samford for their expert advice and great deals!

Become a VIP member today!

Check out

http://www.travelscenesamford.com.au/

Huge success for SOOT.

2011-04-18T20:55:00.001-07:00

More SOOT. Launch coverage! Sunday Mail - April 17th.

SOOT. Featured front page Courier Mail 14 April, 2011

2011-04-13T19:33:00.000-07:00

SOOT. Runway Show

2011-04-11T19:16:00.001-07:00

Friday April 8 saw the exciting release of SOOT.'s highly anticipated AW11 collection. KAW were proud to present the show by Edwina Sinclair which was a massive success. Check out the photos from the night!

Laneway Events in the Press!

2011-03-28T17:40:00.000-07:00

Check out the press Laneway Events perpetuated in the lead up to and following 'Stiletto in the Ghetto'. The event was a huge success and everyone had an amazing night!

'U on Camera' in The Sunday Mail

Village News

City News

MARCH 18!!

2011-02-24T18:05:00.000-08:00

Kini Bikini!

2011-02-08T16:25:00.000-08:00

Kini Bikini is one of Australia's most sought after swimwear labels.

The work of model, Kyna Treacy, Kini Bikini is working its way up the east coast to the Gold Coast this March for Swimshow Australia.

KAW Agency is excited to be representing Kini Bikini!

SOOT in BATS

2010-12-21T19:19:00.000-08:00

SOOT is featured in issue 8 of Brisbane mag, BATS. You can see the full feature online here

MERRY CHRISTMAS FROM KAW

2010-12-16T19:13:00.000-08:00

A very merry christmas and happy new year to everyone from the team at KAW agency!!

We're very excited about 2011 and all the projects we are working on!

Have a safe christmas and we'll see you in the new year!

KAW

Neon Heartache meets Burnett Lane

2010-12-07T16:44:00.000-08:00

NH featured at the Burnett Lane fashion show last Friday ... feathers and flowers!!

For the weekend

2010-11-29T15:52:00.001-08:00

No need for the Tuesday blues. Check out Princess Chic on www.youngdesignersonline.com.au.

What we're loving..

2010-11-29T15:46:00.000-08:00

SILK MOCHA NECKPIECE by lois and george.

This could be yours! Visit www.youngdesignersonline.com.au

Get Red Gala Cocktail Party

2010-11-25T20:48:00.000-08:00

Neon Heartache has donated this one of a kind dress for the Get Red Gala Cocktail Party for World Aids Day. Come down and support this event and have a bid and perhaps be the proud owner of this dress!

Event Details

Date Wednesday 1 December
Location Urban Hotel Brisbane 345 Wickham Terrace, Brisbane
Time 7pm – 9pm
Cost $90 per ticket or buy 4 or more for $70 per ticket
includes canapés and drinks

subfusco launch

2010-11-22T15:10:00.000-08:00

Kaw in attendance at the subfusco launch!

UP LATE

2010-11-18T16:47:00.000-08:00

Last night we went to Grazia's Up Late event held in James Street, Brisbane. The night was a true success with people, champagne, and fashion everywhere you turned! One half of Sass and Bide, Heidi Middleton, was there at the S & B store, as was Brisbane designer Paul Hunt and Camilla Freeman of Camilla and Marc.

Tonight!!

2010-11-17T16:20:00.000-08:00

We're looking forward to Matt StewArt painting at tonight's Grazia and James St Up Late!

Shardie summer collection!

2010-11-16T16:02:00.000-08:00

Shardie's summer collection is here! It will be available for purchase on youngdesignersonline.com.au very shortly. For now, here's a peak of what you can expect!

youngdeisgnersonline.com.au

Summer is almost here!

2010-11-10T15:42:00.000-08:00

Check out PRINCESS CHIC on www.youngdesignersonline.com.au

Sneak Peak!

2010-11-08T16:10:00.000-08:00

Neon Heartache's latest collection!!!

Melbourne Cup Inspiration

2010-10-28T18:44:00.000-07:00

Melbourne Cup is just a few days a way and we're busy planning outfits for the day! This year we're feeling a return to pretty feminine accessories like this broach and necklace by Divinetime Jewellery. Matched with this stunning SOOT maxi and I think we're set!

YDO press

2010-10-25T19:44:00.000-07:00

Great press received for Young Designers Online in the Courier Mail, October 22nd.

Sports Travel XIX Commonwealth Games to Delhi with Travelscene Samford

2010-09-19T20:21:00.001-07:00

India, the land where traditions and superstition coexist harmoniously with constant economic and technological progress, is set to host the 2010 Commonwealth Games. The Games are scheduled to be held between October 3rd and October 14th 2010 in Delhi. With the Opening Ceremony set to take place at the Jawaharlal Nehru Sports Complex on October 3rd, what a fabulous excuse to experience the rich culture and flavour of India! Tickets to the public officially went on sale on June 4th.Tickets are available for all sports, except free events, including Road Cycling and Marathon, to be held across the city. Be the first and seize the opportunity to witness 12 days of historic sporting glory. For ticket information visit www.tickets.cwgdelhi2010.org and to book your India experience, call Travelscene Samford on 3289 3700.

Kaw Agency now sharing our office space with artist Matt Stewart

2010-08-23T17:39:00.000-07:00

The Kaw Agency team are now sharing our office space with the wonderful Matt Stewart and we now have some amazing new artworks like the ones below to look at every day.

YDO on MAE

2010-08-12T18:09:00.000-07:00

To read the full review by Madam Alexandra E visit http://madamalexandrae.blogspot.com/

Young Designers Online at MBFF

2010-08-12T18:03:00.000-07:00

The Kaw Agency team headed over the MBFF to watch the YDO showcase at MBFF...

Sophie Love and Kaw Agency's Jasmine Garnsworthy & Kelly Wells

Thank you to everyone who came along, we hope you enjoyed the show.

Neon Heartache @ MBFF

2010-08-09T18:29:00.001-07:00

Congratulations Neon Heartache on an amazing showcase at MBFF last night - some photos from the parade below!

Young & Emerging Designers Party

2010-07-26T19:31:00.000-07:00

Check out designers Mary Mary, Soot, Shardie and Neon Heartache in the YEDP shoot!

http://www.yedp.com.au/

The Young and Emerging Designers party will be held during the Mercedes Benz Fashion Festival in August! The ultra fashionable event will kick off at 9.30pm at La Ruche on Tuesday August 10… featuring many of our most talented designers! VIP tickets (that include unlimited food & drink all night!) are on sale now however there are only a limited number.Word on the street is that the fashion team from Vogue will be attending.. oo la la.

Can NOT wait!

Love these new additions to Lisa Taranto's Autumn Winter collection

2010-07-14T22:26:00.000-07:00

Available at www.youngdesignersonline.com.au

Teneriffe Festival a Success!

2010-07-07T22:49:00.001-07:00

A big thank you to everyone who came along to the Teneriffe Festival on Saturday - the day was a fantastic success. Here are a few graphics from the festival and fashion parade featuring Neon Heartache, Subfusco, Mary Mary, Soot, Snail Trail, Tia Carrigan, Shardie, and our wonderful host Damien Rossi!

Neon Heartache featured in Style Magazine!

2010-06-25T05:17:00.000-07:00

YDO featured in Balanced Magazine

2010-06-21T17:31:00.000-07:00

Young Designers Online to Show at MBFF!

2010-06-16T21:18:00.000-07:00

YDO will show alongside Gail Sorronda, Subfusco, Bettina Liano, and more at MBFF- Come along to the Schwarzkopf Professional Hair and Fashion Show - For $33 tickets visit https://www.qtix.com.au/event/MBFF_Hair_Show_10.aspx below or phone QTIX on 136 246.

This is a show where all the style elements come together, Hair and Fashion in creative fusion. Edgy young designers, International brands and Australian designers show their best. It is a great party night at Southbank, the night before the Ekka public holiday!!

Attending the Siana Launch

2010-05-24T19:04:00.000-07:00

Food is good (tick), wine is good (tick) - might be our new Friday after work drink spot!

Sneak peak of SS 2010/11 collections by Neon Heartache & Mary Mary

2010-05-18T18:36:00.000-07:00

Here are some pics from the private showcase we held yesterday in our showroom featuring beautiful designs from Neon Heartache and Mary Mary SS 2010/11 collections. To purchase pieces from these designers and more visit www.youngdesignersonline.com.au.

Rockstar famous bloggers

2010-04-24T05:48:00.001-07:00

In case you haven’t heard, fashion bloggers are the new “it” crowd. Okay, so I'm not going to be the next "Satorialist" but it seems there is status to be gained in the fashion world by proclaiming yourself a "fashion blogger". A recognizable professional in itself, perhaps not yet, but blogging seems to be taking over the fashion world.

A new look front row at MFW S/S Dolce & Gabbana- laptops (and laptop tables) seemed to be the latest must- have accessory.Perhaps next season, Dolce & Gabbana should look for a laptop sponsor. Who will be first to strike? Apple, Dell, or Sony??

As RAFW approaches it will be interesting to see if the Australian fashion industry is as quick to embrace these 2010 journalists...

New look website coming soon...

2010-04-21T23:01:00.000-07:00

We are in the final stages of adding some slight tweaks to our (already wonderful) website... Keep your eyes peeled!

Ruby Rose in a Twitter about Neon Heartache!

2010-04-15T18:23:00.000-07:00

Kaw Agency in Village News

2010-04-12T06:31:00.001-07:00

Our New Office!!!!

2010-04-07T23:46:00.001-07:00

Kaw Agency's Kelly Wells and Jasmine Garnsworthy at the Young Designers Online launch!

2010-04-05T23:56:00.001-07:00

Young Designer Online Launch

2010-03-30T16:23:00.001-07:00

A big thank you to everyone who joined us at our new Fortitude Valley office space last Friday evening to celebrate the launch of Young Designers Online. Definitely a night to be remembered, here are a few happy snaps for those of you who missed out.
More information is available at www.youngdesignersonline.com.au.

Kaw Agency Welcomes Neon Heartache

2010-03-23T18:53:00.001-07:00

Kaw Agency welcomes Amelia Duncombe onboard to Young Designers Online with her label Neon Heartache.

Young Designers Online Launch event

2010-03-17T21:33:00.000-07:00

The team at Kaw Agency and Young Designers Online are busy co-coordinating the final touches of an event set to attract the hottest names in Queensland fashion to an exclusive Fortitude Valley warehouse location.

The Young Designers Online launch night is set to kick off March 26th, flaunting emerging fashion labels such as Mary Mary, Dolly Rockers, Snail Trail, Tia Carrigan, Shardie, Vein Wear, Kitty Croquet, Lois and George,
Featherhead, and Hungry Designs in a creative fashion showcase.

High profile trend- setters, designers, models, fashion critics, and media will gather over a glass of champagne to celebrate an evening of fashion and style.

Brisbane’s own Mr Hollywood, TV presenter, and casting director Damien Rossi is one of many style- savvy individuals set to attend.

Former head designer for Morrissey and Mambo, Suzie Hardie, will also re- launch her eye- catching ladies fashion label, Shardie, on the evening. The stunning new collection will exhibit numerous high fashion cocktail dresses, incorporating low backs and feminine frills.

Keep posted for social pics!

International Women's Day

2010-03-11T20:32:00.000-08:00

Check out the great events you can attend this week to support inspirational women across the nation! http://www.women.qld.gov.au/

New Season's Trends by Lisa Taranto

2010-03-03T22:17:00.000-08:00

http://www.youngdesignersonline.com.au/clothing/lisa-taranto/

Desk for rent at new office.

2010-02-17T20:54:00.000-08:00

Next week Kaw Agency will move to new office space at Hynes Street, Fortitude Valley. A desk at the office will be available for rent for a web/graphic designer. Rent would be $150 per week, with the prospect of referrals from the (pr and marketing) agency. If you would like further information please contact Kaw on (07) 3122 6151 or email kelly@kawagency.com.au.

Kaw Agency @ High Heel Society Event (Limes Hotel)

2010-02-16T18:53:00.001-08:00

The Sunday Mail's Kellie Alderman, Damien Rossi, and fashion critic and stylist Madam Alexandra E.
Jasmine at the High Heels Society, Limes Hotel

Our pick of the most beautiful footwear creations!

Young Designers Online is here.

2010-02-09T19:54:00.000-08:00

We are extremely pleased to announce the launch of Young Designers Online. Past posts have told you what was to come, now you can take a look for yourself. For the best in local emerging talent visit www.youngdesignersonline.com. The site showcases the offerings of up and comers in fashion, beauty, jewellery and accessories. Take a look at the designer profiles, view their work, and best yet shop online. The newest addition to the online fashion and beauty world is sure to excite.

New Year, New Space.

2010-02-09T17:11:00.000-08:00

2010 is off to a thriving start with plenty of new projects on the go. This month we are excited to say that a new office space has been secured and the KAW team will soon relocate to Brisbane's Fortitude Valley.

What the industry wants..

2010-01-20T06:06:00.000-08:00

Marketing guru, entrepreneur, and author, Seth Godin, blogs about how it is easy to get trapped wondering what consumers want, and then being frustrated when you can't get what you cook up in front of the people who want to buy it...

It's easy to forget what industry wants.

Check out his blog at http://sethgodin.typepad.com/ for a bit of insightful information, bold ideas, and at the very least an interesting read.

Young Designers Online

2010-01-13T18:39:00.000-08:00

Kaw Agency is proud to launch Young Designers Online (www.youngdesignersonline.com.au),and online boutique dedicated to bridging the gap between the most talented budding designers and the fashion and beauty marketplace. Emerging Australian designers in fashion, beauty, accessories, and jewellery will be supported by the launch of the site in February 2010.

Talented emerging fashion and beauty designers who think they have what it takes to be featured on Young Designers Online should send submissions to ydo@youngdesignersonline.com.au!

2010

2010-01-06T18:03:00.000-08:00

Happy New Year!

Kaw has reopened after a relaxing and rejuvenating Christmas break and are looking forward to a busy and prosperous 2010!

Merry Christmas from the Kaw team

2009-12-18T17:38:00.000-08:00

A big thank you to everyone who came along to our Christmas party last night at HG Unique Spaces and La Ruche. We would like to wish you all a very merry Christmas and look forward to a busy and successful 2010. The Kaw office is taking a Christmas break and will be closed until January 4th.

Stay safe and happy holidays!

Fashionista Christmas Lunch

2009-12-11T16:21:00.001-08:00

The Fashionista Christmas lunch was definitely a memorable afternoon. Aussie designer and Project Runway runner up Leigh Buchanan showcased his latest collection and kept everyone entertained with his hilarious commentary and dancing throughout the parade. Have a look at some of these quick snaps- more coming!

Christmas holidays- keep the kids busy!

2009-12-07T23:11:00.000-08:00

It is that time of year again where the kids are home from school and bags are getting packed for the yearly summer holiday. Our favourite travel consultants at Travelscene Samford are a group of travel experts AND mums who understand first hand the juggle of keeping the kids busy over Christmas. Check out their website here for some handy hints and insider's tips on traveling with kids.

Blogs we love

2009-12-02T16:56:00.000-08:00

Our all time favourite fashion blog at the moment is Madam Alexandra E. Her brutal yet honest reviews of these interesting numbers by Alexandra McQueen are enough to get us giggling over our mid- morning coffees..

If you are new to the Madam Alexandra E craze then click here.

2009-11-29T16:12:00.000-08:00

Today we would like to send out a little bit of recognition to the lovely ladies behind Travelscene Samford. Joanne,

Barbara, Jenny, Karen,and Debbie each bring their own personal touch to the business and it is their commitment to their clients that always makes the travel experience as seamless and enjoyable as possible!

2009-11-25T16:30:00.000-08:00

Today we are all busy, busy, busy planning for the upcoming Young Designers Online

launch to be held in Brisbane mid- February.

Details coming soon!!

Girls Night in, Boys Night Out an evening to remember

2009-11-22T16:06:00.000-08:00

Thank you to everyone who came along to HG's new Fortitude Valley showroom to raise funds for breast & prostate cancer. Thanks to your support, approximately $2,500 cash was raised. Here are a few snapshots of everyone have a great night!

2009-11-18T18:26:00.000-08:00

Brisbane's very own Fashion Critic, Madam Alexandra E cohosts the Melbourne Cup Fashion on the Fields at Limes Hotel!

Notice the stunning headpiece worn by the fashion critic, stylist and queen- Madam Alexandra E! Young Designers Online are excited to welcome the creator behind this gorgeous item, Leanne Goodwin, onboard- keep your eyes out for this up and coming local designer when the new website launches!

CITY NEWS FEATURE

2009-09-16T23:29:00.000-07:00

2009-09-03T20:02:00.000-07:00

KAW AGENCY was the proud winner of last night's QUEST BUSINESS AWARDS - Professional Services!

On behalf of Kaw Agency I would like to say a HUGE thankyou to everyone that has supported us in our first year of business!

As a small business we can't survive without the support of our fantastic clients, friends and fellow small businesses.

KAW AGENCY prides itself on delivering exceptional service and it is extremely rewarding to be recognised for this, alongside other outstanding businesses.

THANKYOU AGAIN FOR YOUR CONTINUED SUPPORT,

Kaw Agency x

Are you a young designer?

2009-08-24T22:25:00.000-07:00

The world of fashion can seem impossible to break into. Glamorous and mysterious, the fashion industry often beckons from a far away reality.

Have you ever dreamed of setting the world on fire with your designs and creations?

Young Designers Online is a fantastic initiative dedicated to bridging the gap between emerging designers and the fashion and beauty marketplace.

Young Designers Online invites designers in the categories of fashion, art, beauty, jewellery, millinery, accessory and shoe industries, to be a part of a vibrant and new creative experience that breaks the traditional retail mould.

A uniquely fabulous fashion-shopping site, Young Designers Online celebrates newly discovered talent and the best emerging, exciting designers and artists- providing unlimited networking opportunities and valuable exposure.

If you have a label or brand that you that you would love to showcase, the team at Young Designers Online are on the hunt!

Send your look book or information through to ydo@youngdesignersonline.com.au.

Be inspired. Break the boundaries and emerge yourself in the world that is fashion and beauty.

MBFF IS HERE..

2009-08-24T20:04:00.000-07:00

Tuesday brings all the excitement of the 3rd day of Brisbane Fashion Week! After launching on Sunday with a fabulous array of the best in swimwear, Brisbane is on a roll and showing the rest of the world that we too are contenders in the fashion stakes.

Some of our KAW girls attended this mornings V Australia Fashion Forum Breakfast, hosted by the lovely Melissa Hoyer. The forum was dedicated to showcasing and discussing key tips to successful development of brands for trend driven markets.

Guest speakers saw the likes of Vogues Kirstie Clements, Australian renowned fashion model Kristy Hinze and the makeup guru Napoleon Perdis take to the stage and share their very own trend secrets with the star studded room.

Designers and celebrities plus PR hot shots rubbed shoulders and donned fabulous heels for coffee and breakfast at the Sebel & Citygate. A great start for Day 3 of MBFF!

E- MARKETING TIPS!

2009-08-02T22:34:00.000-07:00

1. Always, always proof read your emails. One superficial mistake could make or break an otherwise done deal.

2. Always BCC contacts in if sending large group emails out. This ensures that you are protecting the recipients privacy.

3. Give email recipients an 'opt out' option. This allows them to un-subscribe from newsletters, e-blasts and so on. Nobody likes SPAM email so keep this in mind when continually sending out information.

4. Make sure your email database is TARGETED! You don't want to send emails out to just anyone. Know your databases demographic, interests and location. Keep things simple and relevant.

5. Seek expert advice. E-marketing can be complex and frustrating. However, if you have the right tools and the expert advice, E-marketing can be very successful and rewarding.

To set up your e-marketing campaign, contact Kaw Agency on (07) 3122 6151.

LICENSE TO SELL!

2009-07-27T22:00:00.000-07:00

Real Estate Marketing is not just about a monthly advert placed beside a property shot!

Whilst most businesses are aware of the benefits of marketing to obtain new clients and maintain current clientele, Jason and Ann-Maree Bond, owners and directors of All Brisbane Realty, truly appreciate the importance of promoting their New Farm Real Estate firm.

In particular, they understand the benefits provided through major client based events that celebrate and continue to maintain strong client and community relationships.

All Brisbane Realty decided to celebrate their second year in the Real Estate business by supporting Diabetes Australia - Queensland via each settled sale between March and July. The Bonds were able to raise a staggering $23,150 for the local charity, presented at a gala charity event for clients, staff and the community.

All Brisbane Realty have invested a great deal of time, money and energy over the past two years in building the business to a world class standard that utilizes the professional services of a marketing company to co-ordinate events, public relations and marketing. These services have in turn, helped them to build their business, profile, and ensured rewarding and lasting partnerships with community based organisations.

Mrs. Bond recently stated in respect to their marketing company Kaw Agency:

“Jason and I have extremely high expectations on ourselves and on those working with us. I am pleased to say that the James Bond themed event organized by Kaw Agency was absolutely successful and most definitely met our expectations. The networking, feedback and brand awareness that has resulted from this event clearly demonstrates to us that events should be part of our strategic marketing plan for the company on, at minimum an annual basis, and should budget allow, more frequently.”

Marketing strategy is developed at the business unit level. Within a given environment, marketing strategy deals essentially with the interplay of three forces known as the strategic three Cs: the customer, the competition, and the corporation.

Marketing strategies focus on ways in which the corporation can differentiate itself effectively from its competitors, capitalizing on its distinctive strengths to deliver better value to its customers.

A good marketing strategy should be characterized by (a) a clear market definition; (b) a good match between corporate strengths and the needs of the market; and (c) superior performance, relative to the competition, in the key success factors of the business.

Useful tips to successful marketing in Real Estate

· Be persistent and patient and no matter what, always be positive and optimistic.

· Channelize your priority marketing efforts onto existing clients and customers rather than in trying to seek new clientele.

· Devise and set in place an Integrated Marketing Communications (IMC) plan.

· Devise and refine your Unique Selling Proposition (USP) to help differentiate you brand and your business from the competition.

· - Have a functional website that will allow you to make effective use of the vastly growing Internet.

· Devise and institute an assessment program for your marketing activities and campaigns and seek continuous improvement of your marketing program.

· Devise and implement a customer contact and feedback management system to incorporate Top of Mind Awareness (TOMA) into your marketing program.

MARKETING TIPS

2009-06-10T19:07:00.000-07:00

Unpredictable times call for new changes!

Everyone seems to be shouting that the recession is over, but we are by no means out of the woods yet. Looking back on 2008, there is no question that the global credit crisis and associated fall-out including increasing unemployment, exchange rate fluctuations, petrol prices and the general rising cost of living has resulted in tighter household budgets.

In such a tumultuous time economically, boutique business owners can feel under enormous stress. However, the reality is that small businesses can be in an advantageous position due to their ability to change course easily and to duck and wave in unpredictable times.

Taking the necessary time to market your business will ensure that it remains viable in a market when consumer confidence is at an all time low. Marketing ensures your business is visible in the eyes of your target market.

There are many steps you can take right now to market your business, here is a few:

Don’t lose focus. Focus on your business plan and revisit your business model as often as is required to keep you on track and keep it relevant to what you are trying to achieve. Remember, people still need what you are selling and things will turn around.
Be Positive. Often a small business will abandon a marketing strategy or cut their marketing spend during a downturn. However, businesses that maintain marketing spending during a downturn are often the quickest to recover.

Marketing agencies can manage all fo these small and very important marketing tasks for you at a minimal cost and maximum result.
For more creative ideas and assistance with your business concepts, together with formulation and implementation of your marketing plan, contact us!

KAW EVENTS

2009-06-10T18:47:00.000-07:00

KAW AGENCY was lucky enough to be involved in both the fabulous Ladies Oaks Day and the AAMI Stradbroke cup. These are two of the most prestigious racing days of the Winter Carnival, attracting great community attention.

For everything Fashion, Kaw Agency delivered some stylish new air to these races days, co-ordinating and styling 3 fashion shows, as well as a guest judge appearance in Fashions on the Field.

Kaw Agency has vast experience in co-ordinating and producing Fashion Shows and are effective at delivering creative and exciting results! We work together with the client to create a vision and forward direction that is truly representative of the brand and client's identity.

We can organise everything from:

Models
Styling
Production and lighting
Fashion PR
Invites
Look Books
Guest lists & crowd control
Pamper Marquees
Photographers
Music

Check out the great photos from both the days!

2009-05-06T21:21:00.000-07:00

A return to race glamour is back with the annual Ladies' Oaks Day. One of the most prestigious racing events of the year, the event sees the fashionable ladies of Brisbane dressing in their absolute finest. Kaw Agency has the run down for you!

Glitz and glamour will be seen on and off the track on Saturday, 30 May as Eagle Farm’s exquisitely vintage, wrought iron entry gates open on the Conrad Treasury Queensland Oaks Ladies’ Day.

This is the raceday for the ladies and will offer everything from fashion events and makeup touch ups,to bubbles tastings courtesy of Yellowglen Vintage Leila.

For anyone seeking a stylish raceday experience this Winter Racing Carnival, The Oaks Party is a sure bet. Priced at just $135 per person, this package offers fantastic value for money including a sumptuous buffet lunch and five hour beverage package. The Oaks Party also features loads of entertainment including Conrad Treasury poker tables, live music with DJ Sin and a Tia Carrigan fashion parade thanks to Kaw Agency. Hosted by Liz Cantor, The Oaks Party is the only way to enjoy Conrad Treasury Queensland Oaks Ladies’ Day. To book, download the attached booking form, visit www.qtc.org or phone 07 3268 2171.

2009-04-27T18:28:00.000-07:00

Kaw Agency has inside word that this will be one of the hottest events of the year! Our friends at All Brisbane Realty are hosting an amazing James Bond themed birthday party to raise money for Diabetes Australia.

The night will be a fantastic mix of the who's who of Brisbane...you will be silly to miss this one!

Can't wait to get our ball dresses out and step back in time to everything that is 'BOND'.

You heard the word..get your tickets now!

2009-04-23T21:33:00.000-07:00

2009-04-19T16:39:00.000-07:00

Restaurant of the Week

Beccofinnos

If your looking for fantastic Italian cuisine, then look no further than Beccofinnos down by the river at Teneriffe. After hearing rave reviews from friends I was excited to dine at the sophisticated restaurant that plays homage to authentic wood-fired pizzas and traditional Italian meals.

Unfortunately Beccofinnos does not take bookings, so you will be hard pressed to find a table at a time that is suitable to you. Not to worry though because the infamous London Club is just around the corner and will occupy you for an innovative cocktail or two.

At Beccofinno's, service is everything and the wait is well worth it! With mains such as fresh calamari, delicious pastas and huge pizzas, as well as an extensive wine list, there is something to suit everyone (even vegetarians!).

KAW X

NRA FASHION AWARDS

2009-04-02T20:13:00.000-07:00

TIA CARRIGAN ...

Behind the scenes of NRA FASHION AWARDS

Tia Carrigan hit the runway at the NRA Fashion Awards at the Gold Coast yesterday. Her new Spring/Summer 09/10 collection was a hit and is sure to be a winner for everyone's Summer wardrobe (Winter who???).

I am always a big fan of accessorizing with unique, cool pieces and I love seeing designers that carry this through on the runway. Balenciaga is king for this and I love that Tia has channelled this through.

KAW X

Fashion Smashion

2009-04-02T16:03:00.000-07:00

ALEXANDER WANG FALL 2009

When it comes to dressing women, men simply seem to know what women want.
Well, one man in particular that is- Alexander Wang.
g.e.n.i.u.s
I have been drooling senselessly over his stellar Fall 2009 Ready to Wear collection. And Ready to Wear it really is with a delectable mix of sharp clothing and fierce accessories.
The collection embodies beautiful tailoring and luxury with a hard savage thread, with black again reigning supreme for Winter.
Wang says the label is 'growing up' and evolving into something that is a little bit more adult, but with a different, dangerous twist that is truly singular to Wang. Think the sexiness of the power babe. Think Mugler and Montana, only ten times better.
Our pick? Would have to be the dress Lily Donaldson wore with the black lace up leather boots. Heaven.

KAW X

2009-03-30T16:30:00.000-07:00

We have to pay hommage to one of our favourite international models (ahem born and bred Queensland girl)...

CATHERINE MCNEIL

Last year she graced thousands of runways and was deemed a favourite of the incredible Mario Testino.

She just gets better and better...

Kaw x

2009-03-30T16:20:00.000-07:00

The fabulous Tia Carrigan is ready to hit the NRA runway this week at the Gold Coast with her stellar new Spring/Summer 2009 collection.

The collection is rumoured to be a sure fire hit with the fashion pack after her stellar winter collection "Chaotic Calm".

We will certainly be keeping an eye out for Tia when we are perusing the exciting new fashions... See you there!

Kaw x

BMW MINI LAUNCH

2009-03-22T20:09:00.000-07:00

We were lucky enough to attend the BMW Mini launch at the new, very exclusive Cloudland venue.

The new Cloudland is yet to be open (opening this Thursday), so how could KAW say no!

The launch was a fantastic night, with the who's who of Brisbane attending and rubbing shoulders with the BMW Brisbane crew.

Cloudland- the latest addition for the locally born and bred Katarzyna Group, is Brisbane's newest and most elaborate venue. Director Raphael Bickle and designer Nic Brunner have ensured that Cloudland's remains on par with the nations finest interiors and creations.

Complete with glass retractable roof, a solid hand carved 'china white' marble and glass bar and 10 metre waterfall, the venue is nothing short of amazing.

Can't wait for Thursday's VIP launch!

Kaw x

2009-03-22T19:52:00.000-07:00

Welcome to our brand new blog.

Here we will post all of our Kaw Agency news, events, parties and everything that we think is fantastic, outrageous and directional.

Kaw Agency is a Lifestyle Marketing boutique agency, specialising in lifestyle brands within the fashion, hospitality, health & beauty, travel and property industries.

We offer a fully integrated marketing service covering everything from company culture & positioning, through market research, new business/ product development and all sales functions. From formulation of a strategic marketing plan and budget, to implementing your campaign and tracking its effectiveness.

Kaw Agency is passionate about exceptional service. We offer our clients a personal and insightful approach, full of creative energy and dedication to your individual needs.

Since launching in 2008, our team of widely experienced and creative, savvy professionals - led by director Kelly Butson - has established Kaw Agency as the complete personal and creative experience for lifestyle companies both locally and nationally.